Sitting alone
Basking in silence
Before the break of dawn
The taste of coffee lingering
Self-prescribed daily rituals
Satisfied and saluted
Once more.
Sitting alone
Basking in silence
Before the break of dawn
The taste of coffee lingering
Self-prescribed daily rituals
Satisfied and saluted
Once more.
While in my mind
Thoughts unbidden swirl
Of today’s potential
Tempests of yesteryear
And future dreams return
Chaotically mixing with
The curse of social media
Engineered feeds SHOUTING
Injustices of this world
Enticing Distractions
Catching myself
And taking a breath
For its time to brush all aside
Calm the eddies of my mind
For its time to take advantage
Of this perfect opportunity
To Galvanise myself
And focus.
While slumber is deep in the house
Life affords me
A great gift
The opportunity...
The joy to determine my future
To chart today’s great adventure
And write.
We are at risk of losing everything that we hold dear. Before our eyes record temperatures on the rise year on year.
An animated short film on Australia’s climate change denial and the importance of moving away from fossil fuels and embracing a renewable future.
An animated climate change video that tries to connect with the audience. History will not judge us favourably until we stop obfuscating and set aggressive goals to reduce carbon emissions. Accounting tricks and woefully inadequate Paris Targets do us all a disservice. Blatantly wrong strategic choices on a gas led recovery are going to come back to haunt us unless do the right thing.
“EU set to deny gas power plants a green investment label”
This animated video tries to capture the audience emotionally rather than through facts and figures. It focuses on the potential of extinction of some of our most beloved animals.
I think I’ll keep coming back to this video and adding additional scenes that bring this important issue to life.
Climate FoolAustralia’s emission’s denial
We are at risk
Of losing everything
that we hold dear.
Before our eyes
record temperatures
on the rise
year on year.
Undeniable.
Extended bushfire seasons,
more severe.
Droughts and floods
now our constant companion.
Irrefutable.
This climate crisis
threatens the very existence
of the symbols
that define our nation.
Koala extinction in NSW by 2050.
Can you imagine a future
without them?
Is this the Australia
we want to leave
our children
and our children’s children?
Will the destruction
of our country
be our legacy?
There is a way.
Carbon emission targets
that reduce emissions by 50%
in the next decade
and zero targets by 2050
can take us back from the brink.
We can make a difference.
If we stop listening to the lies
of polluters
mining, coal, oil and gas industries
with their insatiable greed.
Politicians at their beck and call
ignoring science
with outrageous lies
and slights of hand
to get money,
to stay in power,
regardless of the consequences.
There is hope.
We can chart a path using renewable energy.
If we act now
to stop
the destruction
of our lucky country.
The power of the spoken word to cut through the noise and make an emotional, visceral connection.
We live in a world
Awash with information
Where everything
Plays at full volume.
Inevitably
To cope
To filter out
All the noise
We put down
Our shutters
Leaving only time
To position
Our proposition.
Yet it is my conviction
That many audiences
Appetites are not satiated
They are left craving
More substance.
Substance
That delves
Deeper into complexity
That informs
That inspires
That frees the mind
Meaningful dialogue
That lifts the shutters.
And sparks action.
A connectivity strategy
Emboldened by the use
Of the spoken word
To connect emotionally
Yet retain real authenticity.
So if you need
A pitch that resonates
That differentiates you
From the marketplace
That advocates
For just societal issues
That simply and eloquently
Explains your
Company’s value proposition
In engaging language
Touching the heart
Not just the head
Take a chance
If you dare
To set yourself apart
And walk upon
A path of creativity
Let’s talk
Let’s help
Find your voice
And tell
Your story.
The challenge of finding your voice and telling your story. An kinetic typography animation using the spoken word.
The challenge of finding your voice and telling your story.
Organisations are constantly striving to make the complex simple. How to engage their audience and not miss key information? How to remain authentic and retain the substance of their value proposition?
So many digital animations today have little substance, and though there is a large audience for that, there are other audiences craving something more. Audience drop off rates over time lead creatives and marketing teams down a path creating videos and animations of shorter and shorter duration with less positioning of their topic. There’s a constant tug of war trying to get the balance right. The reality is that there are markets for both and both should be well served with appropriate content. There are other influences such as target audience and media distribution channel that have to be accounted for.
In Australia an analogous example would be mainstream commercial breakfast TV versus Radio National. I would have liked to have said ABC Breakfast TV but unfortunately its adopted a very similar substance light approach as well.
This animation titled STORYTIME uses typographic kinetic animation that starts in a style from Apple’s Blink and then goes off its its own direction. I use a poem I created earlier this year to describe what my business is about, that initially I had set to a typewriter style animation effect but I think this is much better.
I’ll keep exploring the relationship of spoken word, emotion, narratives of substance as well as creativity and technology in my work. I hope you enjoy it to.
Your voice trembling
Meekly in the shadows
A story at the cusp of telling
One that surely
Should be told.
Hidden from plain sight
Yet tantalisingly close
You can almost touch it
Waiting impatiently.
Its tugging and picking,
Itching and scratching
Time continues on ticking
Midnight is approaching
The opportunity may close.
How to phrase a unique proposition
To decipher complex systems
Societal issues that demand transparency
Demand greater visibility
How to alert of the upcoming disruption
To the unaware and the status quo.
How to connect emotionally
With authenticity and honesty
An impatient and cynical audience
Captivate their hearts and minds
While describing the protagonists’ journey.
You story matters.
Your voice needs to be heard.
The Spoken Word 